BRAND STRATEGY

What do you do? Why do you do it? How are you different from everyone else?  

The answers to these questions (and a few heart-and-soul-prying others) give creative its North Star. They define the singular way your brand looks, sounds and feels. They chart the course for the creative process and provide the touchstones to tap against along the way.

This is where I start my work. If you’ve already arrived at the answers, I take off from there. If you’re looking for a Sherpa to get you over the mountain, I can lead you on that journey and create brand and style guides so that all your travel companions have the compass they need to stay true to you.

Org structure & process

Who does what? When do they do it? What do they need to do it well?   

Getting from point A to B to C to Done to bring your thoughtful strategy to life—on brand, on time, on budget, with reserves to push on to what’s next—requires thoughtful structure and well-defined processes. I help identify milestones and meetings, delineate inputs and outputs, determine owners, advisors, reviewers and approvers. Written down. Unanimous consent. Making work work.